The Media Audit National Report is an aggregate of surveys
conducted annually across 80+ local markets in the U.S.and
represents a database of more than 100,000 consumers 18+.
Whether it's developing a brand, launching a new product, or
creating a national ad campaign, decision makers continually rely
The Media Audit's National Report for reliable consumer and media intelligence.
Media, advertising agencies, and marketers will want to tap into this rich consumer database to explore the nuances of each local market and to profile consumers on a national or regional basis.
The benefit to using a larger national sample is the ability to
look at low-incidence targets with a greater degree of reliability
What are the top U.S. markets for buyers of domestic vehicles? Where are frequent consumers of fast food more likely to live? How can I leverage data so that my media or media group is included in a national buy? What is the demographic makeup of consumers within a specific demographic region? Find out in The Media Audit's National Report.
Highlights of National Reports
Facts and Stats
Tulsa, Oklahoma tops a recent list of top markets for frequent shoppers of auto parts stores, according to the most recent National Report from The Media Audit.
Nationally, 28% of adults frequently shop at auto parts stores, however in markets like Tulsa, 39.4% frequently shop at an auto parts store- a figure that is 41% higher than the national average.
Other top markets for frequent auto parts shoppers
Albuquerque, New Mexico
Riverside-San Bernardino, California
Demographic Profile of Auto Parts Shoppers:
Average Income: $69,945 (Household)
Media Usage by Auto Parts Shoppers:
24% are heavy radio listeners
45% are heavy users of outdoor billboards