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Success Stories

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"The Media Audit allows us to go beyond the ratings to better define our audience. Where Arbitron tells  us about how many listeners a station might have. The Media Audit tells us about the listeners themselves."

Patrick Henry
Journal Broadcast Group
Omaha

 
 

Local Market Reports

For the most up-to-date intelligence on local media audiences and for insights on what consumers are planning to buy, where they are shopping, and how they spend their leisure time, look to The Media Audit local market reports for answers.

Through The Media Audit's extensive local market consumer database, media salespeople can identify opportunities for developing strategic marketing partnerships and growing advertising revenue. Agencies and advertisers can rely on the data for the most accurate reflection of the consumer and media marketplace today.

Point-in-time survey methodology allows for accurate trending and analysis of today's changing consumer.

Improve your marketing ROI through a better understanding of which media or media combinations are most effective in reaching prospective customers in your local market.

 

Highlights of Local Market Reports

  • Conduct multi-media analysis for hundreds of different demographic and consumer targets
  • Profile media audiences to determine the best prospects for advertising and promotions
  • Show advertisers how adding different media to an existing media mix can increase total unduplicated reach
  • Understand how media and consumer audiences are changing using the most current data available in the marketplace
  • Over 80+ U.S. markets measured

Las Vegas Facts and Stats
According to a recent local market survey, more than 153,000 adults in the Las Vegas metropolitan area frequently dine out at full service restaurants. Among these consumers, they spend nearly 11 hours per day exposed to radio, television, outdoor, the Internet and newspaper.

Demographic Profile of Frequent Diners in Las Vegas:
54% male
46% female

Average income $80,021(household)

Lifestyle Profile of Frequent Diners in Las Vegas:
Nearly  half have used coupons in the past month

31% frequently attend the opera, symphony or live theatre

43% are frequent hotel quests, having stayed in a hotel 10 or more nights in the past year

Media Preferences of Frequent Diners in Las Vegas:

Top radio formats Listened to:
Pandora Internet Radio
Rhythmic CHR
CHR

Top cable networks viewed during the average day:
Fox News
CNN
ESPN

Highest rated local news programs:
Early Evening News (NBC)
Early Evening News (CBS)
Prime Time News (Fox)

Internet activity among frequent diners:
Nearly 30% of frequent diners daily exposure to media is spent surfing the Internet and using email