For the most up-to-date intelligence on local media audiences and for insights on what consumers are planning to buy, where they are shopping, and how they spend their leisure time, look to The Media Audit local market reports for answers.
Through The Media Audit's extensive local market consumer database, media salespeople can identify opportunities for developing strategic marketing partnerships and growing advertising revenue. Agencies and advertisers can rely on the data for the most accurate reflection of the consumer and media marketplace today.
Point-in-time survey methodology allows for accurate trending and analysis of today's changing consumer.
Improve your marketing ROI through a better understanding of which media or media combinations are most effective in reaching prospective customers in your local market.
Highlights of Local Market Reports
Las Vegas Facts and Stats
According to a recent local market survey, more than 153,000 adults in the Las Vegas metropolitan area frequently dine out at full service restaurants. Among these consumers, they spend nearly 11 hours per day exposed to radio, television, outdoor, the Internet and newspaper.
Demographic Profile of Frequent Diners
in Las Vegas:
Average income $80,021(household)
Lifestyle Profile of Frequent Diners
in Las Vegas:
Nearly half have used coupons in the past month
31% frequently attend the opera, symphony or live theatre
43% are frequent hotel quests, having stayed in a hotel 10 or
more nights in the past year
Media Preferences of Frequent Diners in Las Vegas:
Top radio formats Listened to:
Pandora Internet Radio
Top cable networks viewed during the average day:
Highest rated local news programs:
Early Evening News (NBC)
Early Evening News (CBS)
Prime Time News (Fox)
Internet activity among frequent diners:
Nearly 30% of frequent diners daily exposure to media is spent surfing the Internet and using email