Digital…Empowering and Transforming the Traditional Media AE from Salesperson to Marketer

written by on November 13, 2013


Have you noticed the change?  Yes, there is a digital revolution.  But I mean the subtle but profound change in the media sales world. It wasn’t too long ago that we sold TV with Nielsen, radio with Arbitron (aka Nielsen Audio), newspapers with ABC (Audit Bureau of Circulation) etc. Notice the similarity?  Each of those […]