5 Ways to Grow Business in 2014

written by on January 8, 2014

Now that it’s the first week of January, we hope you have given some thought to how you are going to attain your business and revenue goals for the coming twelve months.  Whether you’re a seasoned veteran of media and consumer research, a new user, a media representative or advertiser, we have a few tips–or […]

Digital…Empowering and Transforming the Traditional Media AE from Salesperson to Marketer

written by on November 13, 2013

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Have you noticed the change?  Yes, there is a digital revolution.  But I mean the subtle but profound change in the media sales world. It wasn’t too long ago that we sold TV with Nielsen, radio with Arbitron (aka Nielsen Audio), newspapers with ABC (Audit Bureau of Circulation) etc. Notice the similarity?  Each of those […]

Knowing your Audience & Why Kids Matter

written by on November 7, 2013

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How do media sales people approach a potential advertiser or agency prospect for almost any kind of product or service? The objective of the sales call is to persuade a prospect that their media should be given more than just a passing consideration. How can you achieve primary consideration?  By showing them what? That they […]