Leisure Air Travel Abounds in Top Cities Survey

written by on June 3, 2014


Just in time for summer travel and family vacations, The Media Audit polled more than 8,000 respondents from 81 U.S. metro areas to determine the top U.S. cities for leisure air travel. Among those top cities with the highest percentage of domestic air travelers is Sarasota-Bradenton, Florida, where 15.9% of the metro area’s 18+ population […]

Are Voters Really Influenced by Political Signs?

written by on April 14, 2014


If you are a living and breathing human being in the U.S.A, then chances are you have noticed the very recent onslaught of political signs that are cropping up in your neighborhoods, near your schools and outside voting precincts, on vacant property and along busy streets and intersections everywhere within your cities.  While the presence […]

Findings Opportunities in Change

written by on February 6, 2014


The Media Audit Helps Us Earn the Edge It is a very exciting time to be a media rep. When there is change there is opportunity.  And the current cultural communication revolution offers media reps loads of opportunities.  Today more than ever media reps need to transform from sales people to marketing people.  Gone are […]

Evolution, Irony, and Opportunities in Mining the Growing Sea of Data

written by on December 4, 2013


Have you noticed the change?  Yes, there is a digital revolution.  But I am referring to the subtle but profound change in the media research departments. With the incessantly growing number of media there is more data coming out than ever before.  Yet there are dramatically fewer media research people filtering that data to find […]

Knowing your Audience & Why Kids Matter

written by on November 7, 2013


How do media sales people approach a potential advertiser or agency prospect for almost any kind of product or service? The objective of the sales call is to persuade a prospect that their media should be given more than just a passing consideration. How can you achieve primary consideration?  By showing them what? That they […]