Robert A. Jordan

About Robert A. Jordan

Founder and CEO

Knowing your Audience & Why Kids Matter

written by on November 7, 2013


How do media sales people approach a potential advertiser or agency prospect for almost any kind of product or service? The objective of the sales call is to persuade a prospect that their media should be given more than just a passing consideration. How can you achieve primary consideration?  By showing them what? That they […]