Phillip Beswick

About Phillip Beswick

President and CEO

Findings Opportunities in Change

written by on February 6, 2014

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The Media Audit Helps Us Earn the Edge It is a very exciting time to be a media rep. When there is change there is opportunity.  And the current cultural communication revolution offers media reps loads of opportunities.  Today more than ever media reps need to transform from sales people to marketing people.  Gone are […]

Evolution, Irony, and Opportunities in Mining the Growing Sea of Data

written by on December 4, 2013

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Have you noticed the change?  Yes, there is a digital revolution.  But I am referring to the subtle but profound change in the media research departments. With the incessantly growing number of media there is more data coming out than ever before.  Yet there are dramatically fewer media research people filtering that data to find […]

Digital…Empowering and Transforming the Traditional Media AE from Salesperson to Marketer

written by on November 13, 2013

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Have you noticed the change?  Yes, there is a digital revolution.  But I mean the subtle but profound change in the media sales world. It wasn’t too long ago that we sold TV with Nielsen, radio with Arbitron (aka Nielsen Audio), newspapers with ABC (Audit Bureau of Circulation) etc. Notice the similarity?  Each of those […]