Leisure Air Travel Abounds in Top Cities Survey

written by on June 3, 2014

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Just in time for summer travel and family vacations, The Media Audit polled more than 8,000 respondents from 81 U.S. metro areas to determine the top U.S. cities for leisure air travel. Among those top cities with the highest percentage of domestic air travelers is Sarasota-Bradenton, Florida, where 15.9% of the metro area’s 18+ population […]

Are Voters Really Influenced by Political Signs?

written by on April 14, 2014

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If you are a living and breathing human being in the U.S.A, then chances are you have noticed the very recent onslaught of political signs that are cropping up in your neighborhoods, near your schools and outside voting precincts, on vacant property and along busy streets and intersections everywhere within your cities.  While the presence […]

Findings Opportunities in Change

written by on February 6, 2014

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The Media Audit Helps Us Earn the Edge It is a very exciting time to be a media rep. When there is change there is opportunity.  And the current cultural communication revolution offers media reps loads of opportunities.  Today more than ever media reps need to transform from sales people to marketing people.  Gone are […]

5 Ways to Grow Business in 2014

written by on January 8, 2014

Now that it’s the first week of January, we hope you have given some thought to how you are going to attain your business and revenue goals for the coming twelve months.  Whether you’re a seasoned veteran of media and consumer research, a new user, a media representative or advertiser, we have a few tips–or […]

Evolution, Irony, and Opportunities in Mining the Growing Sea of Data

written by on December 4, 2013

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Have you noticed the change?  Yes, there is a digital revolution.  But I am referring to the subtle but profound change in the media research departments. With the incessantly growing number of media there is more data coming out than ever before.  Yet there are dramatically fewer media research people filtering that data to find […]

An Interview with Retiring President Bob Jordan

written by on November 22, 2013

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Founder and President of International Demographics After more than four successful decades as CEO of International Demographics, aka The Media Audit, Bob Jordan reflects on his accomplishments and industry challenges since starting the company in 1971. Jordan will retire at the end of this month at the age of 81.  COO Chad Ladner will be […]

Top Trending Real Estate Markets

written by on November 14, 2013

While the housing market is slowly making its comeback from the recession, a new nationwide study conducted by The Media Audit reveals the top ten markets in terms of year-over-year growth in the percentage of consumers planning purchases of a home. The study, conducted among more than 100,000 consumers age 18 and over in 80 […]

Digital…Empowering and Transforming the Traditional Media AE from Salesperson to Marketer

written by on November 13, 2013

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Have you noticed the change?  Yes, there is a digital revolution.  But I mean the subtle but profound change in the media sales world. It wasn’t too long ago that we sold TV with Nielsen, radio with Arbitron (aka Nielsen Audio), newspapers with ABC (Audit Bureau of Circulation) etc. Notice the similarity?  Each of those […]

Welcome to our Corporate Blog

written by on November 7, 2013

Welcome to our newly launched corporate blog, an exciting online forum designed to share ideas, success stories, opportunities, as well as provide valuable resources for media and marketing professionals.  We hope that through our various blog posts you will learn new things about the many talented people who make up our company, as well as […]

Knowing your Audience & Why Kids Matter

written by on November 7, 2013

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How do media sales people approach a potential advertiser or agency prospect for almost any kind of product or service? The objective of the sales call is to persuade a prospect that their media should be given more than just a passing consideration. How can you achieve primary consideration?  By showing them what? That they […]