Stage in Life

Single, under 35, no children
Married, under 35, no children

Children at home, any age
Children at home, any age under 6
Children at home, any age 6 plus
Children at home, any age 6-12
Children at home, any age 13 plus
Children at home, any age 13-17
Children at home, any age 18 plus

Married, 35+, no child at home
Single, 35+ no child at home
Empty-Nesters

Considering retirement community next 5 years

“The presence or absence of children in the household offers us the most telling information about a consumer’s shopping behavior, leisure activities, and media usage and enables us to develop more effective advertising strategies and promotional tie-ins that drive business.”