Lifestyles

MTV Generation
Yuppies
Maturing Yuppies
Affluent Empty Nesters
Affluent Full Nesters
Affluent Blue Collar Workers
Graying Affluents
Young with Money
Affluent White Collar Workers
Baby Boomers
Affluent Baby Boomers
Working Women
Affluent Working Women
Working Mothers
Single Parents

Leisure activities participated in past 12 months
Lawn/gardening
Hunting
Fishing
Snow skiing/boarding
Golf
Auto rental
Gambling
Hotel visits
Bars/night clubs
Professional and college sports events
Country music concert
Rock/pop music concert
Theatre/opera/symphony
Theme parks
Dieting
Health Club exercise
Book store purchases
Travel agent bookings

Pet ownership