Demographics

Gender
Age
Age group
Education
Family size
Household income
Occupation
Marital status
Employment status
Liquid assets of $100,000 or more
Liquid assets of $250,000 or more

Ethnicity
Spanish spoken at home/work

Home ownership
Renter
Type of housing
Market value of home

Geographical area of residence
Years lived in city
Years lived at present address

Financial optimists
Dual income families
Dual income, no children