What We Measure

The Media Audit is a multimedia, qualitative audience survey conducted annually or semi-annually in 80+ local U.S. markets, providing valuable insights for today's changing consumer and media marketplace. Shopping information includes planned purchases, frequent/heavy users, stores shopped, and brands purchased across a multitude of consumer categories. Lifestyle information includes travel and leisure activities participation, from golf to gardening to restaurant usage.

The Media Audit's local market surveys also measure exposure to radio, print, broadcast TV, cable TV, outdoor, direct mail and online usage, thus providing the most comprehensive and up-to-date source for media and consumer insights available today.

The Media Audit syndicated database is available via the company's proprietary software program and through third party software packages and online delivery systems. Also, a printable report can be accessed through the company's software program.

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